Thursday 25 July 2013

UNILEVER UGANDA RE LAUNCHES OMO




Consumer campaign launched, as Mariam Ndagire is announced as brand ambassador 

Kampala Unilever has re launched the new OMO with improved functional credentials of the brand by delivering a competitive mix in terms of fragrance, stain removal and cleaning ability. The New OMO delivers maximum consumer satisfaction with no after wash effects besides resonating with the strong smell over time. The two month long OMO wash and win campaign will see customers win assorted prizes from Unilever.

Since 1962, OMO has set a consumer trend built on trust, quality products, increased investments in technology to deliver tailor made and user friendly products to our customers. The continued trust in Unilever has led to an increase in the product catalogue ranging from food and beverage, home and personal care; Unilever brands have continued to be part of everyday life for ordinary Ugandans. 

“The New OMO is a washing partner for women of all ages. It is the best ever washing powder that has been there as we grew and learnt and took care of dirt that was a by-product of the learning, so we had the freedom to learn, play and grow and still look good and wear clean clothes washed with OMO”. Said Diana Nabukenya Marketing Manager Unilever Uganda.
The new OMO is developed from breakthrough technologies and creates products that give consumers an unbeatable experience. Unilever maintains a set of mandatory requirements for the use of ingredients in home and personal care products this has maintained our quality and product strength over time. 

The company has also unveiled Mariam Ndagire as the OMO brand ambassador for a period of two months. “We are pleased to partner with Mariam Ndagire as our brand ambassador for the next two months. Mariam will help us communicate and interact with our key target audiences through various consumer activities across the country”.

As part of the re-lunch, a consumer campaign has been launched that will see lucky OMO users win great prizes like shopping vouchers, Bed sets, flat irons, washing machines among others. Weekly activations will take place in markets including but not limited to Nakawa, Kalerwe, Owino, Nateete and upscale shopping centers like Tuskys supermarkets, Capital Shoppers supermarkets, Nakumatt Supermarkets among others.

“We are giving back to our loyal customers, for every 1kg of OMO or 2 Dozens of Omo45g they buy, not only do they win instant prizes but also enter into weekly and monthly draws to stand a chance to win Bigger prizes from Unilever. We have Invested close to 1Bn Uganda shillings in this campaign.