Kampala– Unilever Uganda Limited today has officially re-launched Geisha on a
natural’s platform. Unveiling the product was Former UIA Chairperson Dr. Maggie
Kigozi, Unilever Country Manager, George Inholo and Unilever Marketing Director
East Africa Mr. James Kakachira.
The new geisha
variants – Soothing Aloe Vera, Softening Rose, Invigorating Lemon and
Moisturizing Coconut Oil – were launched at a colorful ceremony at the Sheraton
Gardens in Kampala on Friday evening.
The re-launch was attended by traders, Unilever product suppliers
and representatives of various media houses. The re-launch of the four variants
has now positioned Geisha as a brand that cares of the family naturally. Geisha comes in four different variants with two pack sizes (250 gram
and 125 gram) and a very attractive packaging.
In her remarks, Dr. Maggie Kigozi said “I commend
Unilever for its efforts to raise awareness about health and engaging the
business community to take an interest in their products. We must engage not
only the consumers but the business community as well in the process and give
them the knowledge to make a change from a financial perspective but also a
change in their homes by providing natural products for their families.”
“Geisha has been in the Ugandan since 1994
with with their tag line, lasts and lasts like a mothers love”, a tag line that
still resonates with the target audience” said Unilever Uganda Customer
Marketing Manager Diana Nabukenya. She also added that “Geisha commands over
50% market share in Uganda.”
Natural ingredients have been tried and
tested over time. Consumers can attest to the efficacy of natural ingredients
in products in one way or the other. The properties of the natural ingredients
can be summed up in one sentence ‘nature knows best’.
