BRITISH AMERICAN REPOSITIONS ITS BRANDS AHEAD OF ACCELERATED REGIONAL EXPANSION PLAN

 

British-American Investments Company (Kenya) Limited has today unveiled its new brand identity that will be adopted in all markets that the company is currently operating in. The company, which has been known as BRITAK in Kenya for close to 30 years, will now be known as BRITAM, and its logo will respectively change. The group will however retain its legal name, British American Investments Company (Kenya) Limited, as listed at the Nairobi Securities Exchange.

Making the announcement, BRITAM Group Managing Director said, “Today we are unveiling our new corporate identify, which will in effect put this organization in a more strategic position to address, meet and even surpass the demands of a fast changing operating environment and customer sophistication,” adding that the rebranding will also create a unified and cohesive culture across all business units and countries of operation.

Wairegi also noted that the launch of BRITAM gives the company the needed platform to accelerate the regional expansion plans.

The company, has been in operation for close to fifty years with  operations in Uganda and South Sudan which are already operating as BRITAM and plans are underway to launch subsidiaries in Rwanda which will also operate as BRITAM. Subsidiaries in Kenya will still operate within their legal operating names: British-American Insurance Company (Kenya) Ltd and British-American Asset Managers Ltd.

“The launch of BRITAM, will help us harmonize all our businesses into one company, one brand with a common vision which will   help the company communicate in one language without losing our company values,” said Wairegi, adding that, “our vision is to be the most trusted financial services company and we believe that our successful past will lead us to a great future”.

The launch of BRITAM comes at a time when the company has recovered from a turbulent economic environment, recording a profit before tax of KShs. 1.8 billion for the half year ending 30^th June 2012, as compared to a loss of KShs.109.6 million reported during the same period last year. The company recently  announced the establishment of a Shs 10 billion property fund in an effort  to grow its real estate portfolio.