High quality video shooting with excellent zoom capability has never been easier with the launch of the new SD Handycam® camcorder from Sony – the DCR-SX22.

Experiences closer than ever

This latest offering from Sony turns precious moments into lasting memories, with the DCR-SX22 boasting an impressive feature set including a high quality Sony 60x optical zoom lens. With such high-performance zooming capabilities, the latest Handycam® is perfect to capture subjects a distance away such as birds and wildlife, and is perfect for recording the most exhilarating events be it in sports or at intimate family occasions.

Magnify your experience further with the new 70x extended zoom feature. Thanks to a more effective use of the image sensor area, the 60x optical zoom range will become a 70x zoom lens, making that far-to-reach object or subject all the more closer. Different from conventional digital zoom technology, there is almost no visible image degradation thanks to an advanced image processing algorithm, allowing for expansive shooting capabilities from wide to telephoto.

Quality video recording for everyone

With the new SD Handycam® - DCR-SX22 Sony focusses on ensuring your special moments are just like, or even better than you remember them. The DCR-SX22 is not your average camcorder. It is your assurance that whatever you choose to shoot comes out better than a standard video; it comes out as a work of art.

In addition to SteadyShot image stabilisation which easily enables one to capture smooth footage, Intelligent Auto makes the shooting of beautiful images and videos a breeze. Automatic recognition of up to 18 different combinations of scenes and adjustment of the camera settings accordingly make using this new Handycam® a hassle-free experience even for first timers.

To enhance user convenience Face Detection technology automatically detects up to eight faces in a scene, optimising exposure for quality results. Just because you are shooting in the dark does not mean you have to contend with substandard footage. With the integrated LED video light, your subject will be illuminated with a bright and energy efficient LED light, good for up to 1.5 metres – allowing for the seamless capture of videos even in dark environments.

The DCR-SX22 represents Sony’s commitment to helping users easily preserve their most intimate memories for eternity. The DCR-SX22 is currently available in Kenya in Anisuma showrooms and other leading electronics retailers.