CRB Africa announced today that
it will be rebranding to the name of parent company, TransUnion. The
credit reference bureau was recently acquired by Transunion, the global leader
in credit and information management, which increased its collective African
footprint to 12 countries on the continent. The official rebranding announcement
also marked the introduction of the TransUnion Kenya Financial Sector Score, a
new analytical scoring model for the financial sector, specifically developed
for the Kenyan market.
The generic score provides a
globally tested analytical tool that optimizes business customer acquisition
and management practices.
Grant Phillips, CEO of TransUnion
Africa Regions, remarked: “TransUnion is pleased to be opening a new and
exciting chapter in Kenya. With operations in 32 countries around the world and
100 year-strong history in Africa, we are proud to introduce both the
TransUnion brand and our new scoring model to Kenya.
“Scoring enables credit granters
in emerging markets to make decisions based upon tested and proven predictive
criteria such as affordability and payment behavior. It provides a truly
objective view of the consumer and helps to eliminate the need for subjective
or discriminatory information such as age, gender, marital status or even
address. Through predictive scoring, the credit process is streamlined and
credit risk for lending can be effectively managed – helping to create a
positive economic impact for the region.”
“With more than 20 years’
experience in credit referencing and debt management in Africa, CRB Africa
prides itself on our strong client relationships, high business ethics and our
deep commitment to our people and the region, ,” said Michael Karanja, Chairman
of CRBAfrica. “As part of TransUnion, we now have the global reputation,
expertise, systems and suite of solutions to dramatically enhance the services
we can offer the market.”
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