SONY OFFICIALLY LAUNCHES VAIO E AND S SERIES IN KENYA

Sony fuses speed, portability and functionality with new VAIO series 

Leading consumer electronics brand Sony has launched a new line-up of its VAIO laptops in the Kenyan market. With two new models namely the VAIO S and VAIO E Series, Sony plans to tap into the growing market for high performance, portable laptops that transition easily from office to home, providing consumers with top range performance in a stylish yet functional package.

Built with the consideration that consumers are increasingly leading their lives on the go, the new line-up fuses speed with sleek high-end designs to present a sturdy easy-to-carry laptop ideal for business, on-campus and on-the-move use.

Both series in the new line-up come equipped with the latest Windows® 8 64-bit Operating System and 3rd generation Intel® processors, with the VAIO S Series featuring an Extended Battery and slot-in optical drive, which not only achieve the beauty of the full flat slim design and increase the rigidity of the frame, but allow consumers to use the laptop for extended periods when there is no power or power source.

“We appreciate that in a market where the pace of life is increasing, consumers need their laptops to be fast, functional and easy to carry, which is why these series are designed to provide powerful computing performance that essentially makes them full-featured mobile PCs with all the technologies needed for full mobile computing,” says Shibuya Akira, Senior Manager, VAIO Marketing, Sony Middle East and Africa.

At a time when more people are choosing to use laptops over PCs whether in the workplace, home or school, the new VAIO models strive to meet rising consumer expectations in an increasingly competitive market.

Says Mr. Akira: “Not only do consumers want laptops that work; they want laptops that are designed with them in mind, which is why in addition to being powerful, fast, portable and sleek, our laptops also come with features that enhance the Sony VAIO experience.”

The new VAIO line-up offers features that cover both work and play, with the “xLOUD” and “Clear Phase” technologies cancelling out distortion caused by boosting volume levels to give clear sound necessary for movies and games

Add to that the built-in HD web camera, PlayMemories Home photo editing feature and a dedicated ‘ASSIST’ button that provides one-touch access to VAIO Care for basic maintenance services, and consumers have a laptop built for work, school, on-the-move and all the work and play in between.

The Sony VAIO S Series and E Series are now available across authorised outlets countrywide with one year local warranty provided by Redington and Anisuma Traders.