Friday 10 August 2012

STARTIMES MEDIA EMBARKS ON MASSIVE REGIONAL ROLL OUT OF DIGITAL PAY TV




StarTimes Media, a digital Pay TV company which recently celebrated its official launch in the country has moved fast in extending its digital television service to Kisumu City and its environs. Following successful signal testing in the region, StarTimes Media, which has a global subscription base of over 7 million viewers in China and Africa, will provide an exciting range of channels including documentaries, news, movies, kids and religious channels.

Speaking during the launch ceremony, the chief guest Nyanza Provincial Commissioner, Mr. Francis M Mutie, EBS noted the significance of this development in the region and the positive impact translating from this investment by StarTimes.

“In parts of Nyanza, many of the people are those who have been forced to do with poor quality television reception in their quest to enjoy television content, the entry of StarTimes therefore, spells a new dawn as its time that our people will enjoy crystal clear audio visual reception. We have had difficulty accessing some local channels and StarTimes having the most comprehensive collection of local channels in addition to other world class international channels is truly something to celebrate about” said Mr Francis M Mutie.

The company intends to provide both home entertainment and portable television solutions in the region where it is employing 40 local staff members directly and many more indirectly through agents and dealers in its efforts to transform the people’s television experience using user friendly plug and play decoders which do not require a dish to operate as well as television on the go using mobile devices and portable TV.

“We intend to invest over USD 75 million by the year 2015 which will not only guarantee world class television service in Kenya but also provide employment to over 1,000 Kenyans. This goes to show our commitment in the country and the desire to play our part in enabling the country achieve its Vision 2030 goals and also ensure that the public have easy access to digital pay TV services” said StarTimes Chief Executive Officer Mr. Leo Lee.

With continued network expansion, StarTimes will be looking at extending its footprint in the country, making inroads in both urban and rural areas where the company aims to provide the most affordable Pay Television service in the country. The low entry cost at just Ksh 2,999 for the decoder and the fact that it is plug and play makes StarTimes not only affordable but also attractive to everyone. 
The company is currently offering a choice of four bouquets namely Basic, Classic, Unique and Indian at Ksh 499, 999, 1,999 and 999 respectively with over 65 local and international digital television channels being broadcasted.

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