Three Coca-Cola bottling companies- Kisii Bottlers, Mount Kenya Bottlers and Rift Valley Bottlers-today announced their intention to enter into a three-way reorganization of ownership, which will formally combine the shareholding and governance of all three companies into one newly created entity named - Almasi Beverages Limited.
The ownership reorganization, a normal
practice in the corporate world when shareholders seek to better capture
opportunities, will build on the existing high quality and best practices at
each of the bottlers to develop a strong platform for growth in the
non-alcoholic ready-to-drink (NARTD) beverages market in Kenya.
The
proposal which is subject to shareholder and regulatory approval, will
allow each of the three companies to better serve their respective territories
by bringing together combined resources and taking advantage of economies of
scale to capture greater production and distribution efficiencies.
The three bottlers have been in
operation since the 1970s, under bottling agreements with The Coca-Cola Company
during which period each has experienced significant growth.
Almasi Beverages Limited will position
the companies to better serve the existing market and take advantage of the
emerging opportunities in line with the rapidly-changing consumer trends.
Almasi Beverages Limited will continue
to provide quality products and will strengthen existing market relationships
as it drives revenue growth and market penetration across its territories. It will
also build on the existing high quality, for example, by implementing best
practices from each of the bottlers across the company.
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