Tuesday, 18 September 2012

LG TO CHANGE MARKET DYNAMICS WITH OPTIMUS G BY FOCUSING ON DIFFERENTIATED USER EXPERIENCE


 
 
SEOUL, Sep. 18, 2012 – Today LG announced the launch of the Optimus G, a new premium flagship device offering a unique User Experience (UX) supported by innovative hardware performance. The powerful hardware included in the Optimus G allows for the possibility of such a creative and engaging UX which will enable Optimus G users to “live without boundaries.”

With a powerful quad-core processor, Snapdragon™ S4 Pro, as its base and industry best technologies for enhanced viewing and longer battery life, LG adds the finishing touches on the Optimus G with a beautiful sleek design and innovative UX features. The offerings in the Optimus G will provide users an experience currently unavailable on any other smartphone.

“The Optimus G is a groundbreaking premium device not only in the history of LG but also in the smartphone industry,” said Dr. Jong-seok Park, president and CEO of LG Electronics Mobile Communications Company. “With the Optimus G, users will be able to experience unsurpassed UX features that will allow them to perform tasks that really enhance their daily lives.”