Integrate your smartphone to your car’s
music system seamlessly with the Five New A/V Receivers for Rich Audio, Video,
Navigation and More
(Tanzania, 10th
August 2012) – Sony, the leading consumer electronics brand, today announced the launch of five new Xplod A/V receivers (XAV-701BT, XAV-741, XAV-601BT, XAV-64BT,
XAV-63).
Offering enhanced
iPod/iPhone control, a wide range of smartphone and USB connectivity options,
multi-channel surround sound and more, Sony’s latest in-dash receivers provide
rich, immersive music and video experiences while on the move, taking in-car
entertainment to new heights in a stylish, interactive package.
The new Passenger App Control allows users to
connect an iPod® or iPhone® via USB to display their favourite TV shows,
movies, and compatible applications onscreen. Bluetooth connectivity on the
XAV-701BT, XAV-601BT and XAV-64BT with an external microphone completes the
package, enabling true hands-free calling while driving.
The XAV-701BT/741/601BT A/V receivers feature
high-quality WVGA panel displays with full touchscreen capability and a variety
of ways for passengers to share their favourite multimedia when on the road.
Meanwhile, dual USB connectivity allows for simultaneous connection to USB mass
storage devices such as the Walkman® digital music player for music playback
and control over the display of album artwork and playlists.
In addition to that these receivers also offer
universal smartphone connectivity to any MirrorLink™-certified smartphone. Once
connected, drivers can play music, make and take phone calls, as well as
control smartphone-based navigation services and applications, all from the
receiver’s 6.1-inch or 7-inch touchscreen. The application achieves full
smartphone integration without compromising driving safety. MirrorLink™ is a
technology standard developed by the Car Connectivity Consortium that enables
the streaming of smartphone content to in-dash receivers, facilitating control
of applications and music on the receiver’s touchscreen.
With these new receivers Sony is redefining
the in-car audio-visual experience, and creating seamless linkages with
customers’ phones and their cars. Each receiver uses Sony’s proprietary
Advanced Sound Engine with full digital processing and Virtual 5.1ch to deliver
powerful surround sound, truly bringing the theatre into the car. Visuals are
equally stunning, powered by an extremely advanced GUI design that offers a
super-fast response, a 6-Pre-set Visualizer, customizable wallpaper, and
variable illumination to match any car’s interior. For added theft protection,
the 601BT includes a fully detachable faceplate, rendering the receiver useless
without it.
Delivering premium functionality at a
market-friendly price, the XAV-63 and XAV-64BT offer a number of improvements
typically found only in more expensive A/V receivers. Like the high-end models,
these two receivers come with 6.1 inch high-quality WVGA displays, enhanced
fast-response GUI design, iPod®/iPhone® Passenger App Control, and Sony’s own
Advanced Sound Engine with full digital processing for ultimate sound
versatility. iPod® video playback, simultaneous USB connectivity, Digital
Clarity Tuner and Bluetooth (64BT only) complete the package.
The new range of Xplod A/V receivers is currently available across Sony
showrooms and other leading electronics retailers in Kenya and Tanzania.
-ENDS-
About make.believe
“make.believe” (make dot believe) is a Group-wide brand message that
unites Sony’s communications initiatives across electronics, games, movies,
music, mobile phones and network services. “make.believe” symbolizes the spirit
of Sony – the power of creativity, the ability to turn ideas into reality and
the belief that anything you can imagine, you can make real.
About Sony Middle East and Africa
Sony Middle East and Africa is a 100%
subsidiary of Sony Corporation and is the regional headquarters for the Middle
East and Africa regions. The company is engaged in the business of Sony
Consumer Electronics, VAIO laptop computers, Computer Peripherals, Data media,
Recording Media and Energy (Batteries), Mobile Electronics (Car Audio) and
Computer Entertainment (PlayStation) products in more than 40 countries in the
region.
Apart from stock operations in the
Jebel Ali Free Zone Establishment in Dubai, Sony Middle East and Africa leads
execution of various logistics, sales, marketing, advertising and customer
services activities through its business partners and representative offices. A
network of representative offices in Kenya, Saudi Arabia, Iran and Pakistan, in
addition to well over 250 accredited third party service centers reinforces
Sony’s presence in key markets in the region.
