New Sony Xplod CD/DVD Car Audio Receivers Connect Listeners to their Music like Never Before

 

Integrate your smartphone to your car’s music system seamlessly with the Five New A/V Receivers for Rich Audio, Video, Navigation and More

(Tanzania, 10^th August 2012) – Sony, the leading consumer electronics brand, today announced the launch of five new Xplod A/V receivers (XAV-701BT, XAV-741, XAV-601BT, XAV-64BT, XAV-63).

Offering enhanced iPod/iPhone control, a wide range of smartphone and USB connectivity options, multi-channel surround sound and more, Sony’s latest in-dash receivers provide rich, immersive music and video experiences while on the move, taking in-car entertainment to new heights in a stylish, interactive package.

The new Passenger App Control allows users to connect an iPod® or iPhone® via USB to display their favourite TV shows, movies, and compatible applications onscreen. Bluetooth connectivity on the XAV-701BT, XAV-601BT and XAV-64BT with an external microphone completes the package, enabling true hands-free calling while driving.

The XAV-701BT/741/601BT A/V receivers feature high-quality WVGA panel displays with full touchscreen capability and a variety of ways for passengers to share their favourite multimedia when on the road. Meanwhile, dual USB connectivity allows for simultaneous connection to USB mass storage devices such as the Walkman® digital music player for music playback and control over the display of album artwork and playlists.

In addition to that these receivers also offer universal smartphone connectivity to any MirrorLink™-certified smartphone. Once connected, drivers can play music, make and take phone calls, as well as control smartphone-based navigation services and applications, all from the receiver’s 6.1-inch or 7-inch touchscreen. The application achieves full smartphone integration without compromising driving safety. MirrorLink™ is a technology standard developed by the Car Connectivity Consortium that enables the streaming of smartphone content to in-dash receivers, facilitating control of applications and music on the receiver’s touchscreen.

With these new receivers Sony is redefining the in-car audio-visual experience, and creating seamless linkages with customers’ phones and their cars. Each receiver uses Sony’s proprietary Advanced Sound Engine with full digital processing and Virtual 5.1ch to deliver powerful surround sound, truly bringing the theatre into the car. Visuals are equally stunning, powered by an extremely advanced GUI design that offers a super-fast response, a 6-Pre-set Visualizer, customizable wallpaper, and variable illumination to match any car’s interior. For added theft protection, the 601BT includes a fully detachable faceplate, rendering the receiver useless without it.

Delivering premium functionality at a market-friendly price, the XAV-63 and XAV-64BT offer a number of improvements typically found only in more expensive A/V receivers. Like the high-end models, these two receivers come with 6.1 inch high-quality WVGA displays, enhanced fast-response GUI design, iPod®/iPhone® Passenger App Control, and Sony’s own Advanced Sound Engine with full digital processing for ultimate sound versatility. iPod® video playback, simultaneous USB connectivity, Digital Clarity Tuner and Bluetooth (64BT only) complete the package.

The new range of Xplod A/V receivers is currently available across Sony showrooms and other leading electronics retailers in Kenya and Tanzania.

-ENDS-

About make.believe

“make.believe” (make dot believe) is a Group-wide brand message that unites Sony’s communications initiatives across electronics, games, movies, music, mobile phones and network services. “make.believe” symbolizes the spirit of Sony – the power of creativity, the ability to turn ideas into reality and the belief that anything you can imagine, you can make real.

About Sony Middle East and Africa

Sony Middle East and Africa is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, VAIO laptop computers, Computer Peripherals, Data media, Recording Media and Energy (Batteries), Mobile Electronics (Car Audio) and Computer Entertainment (PlayStation) products in more than 40 countries in the region.

Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Middle East and Africa leads execution of various logistics, sales, marketing, advertising and customer services activities through its business partners and representative offices. A network of representative offices in Kenya, Saudi Arabia, Iran and Pakistan, in addition to well over 250 accredited third party service centers reinforces Sony’s presence in key markets in the region.

For further information, please visit www.sony-mea.com