Sony, the leading consumer
electronics brand, continues to up the stakes in the digital camera market,
targeting an increasingly growing population of amateur photographers in the
Kenyan market. Its latest offering the Cyber-shot
RX100, features a host of powerful features packaged into a sleek,
compact aluminium body designed to offer high quality, lightness and luxurious
looks in a deceptively strong package, making it ideal for consumers on the go.
Despite its diminutive size the RX100 inherits many advanced imaging features
from Sony’s Alpha ‘α’ range of A-mount and E-mount camera families, making it
an accomplished partner for travel, portrait or street photography. At a time
when the popularity of the Internet is seeing more consumers choose to document
nearly every aspect of their lives through social networking sites and blogs,
the RX100 makes the perfect companion for those wanting to take good pictures
but lacking the experience in professional photography.
With impressive picture quality and intuitive,
comfortable control options, the RX100 is ideal as a step-up from
point-and-shoot cameras. This camera features the world’s first 1.0-type EXMOR CMOS sensor with a
resolution of 20.2 effective megapixels and a bright F1.8 lens making it the
perfect fit for a compact,
pocket-sized second camera for enthusiasts who want to capture pristine stills
with refined defocus effect and Full HD
video while they are on the move.
Specially developed by Sony, the sensor has an
area that is around four times larger than the 1/2.3-type imager in regular
point-and-shoot cameras. Capturing far more light than small-sensor cameras, it
is the key to beautiful, detail packed images and Full HD movie clips with very
low noise.
Similar to high-performance D-SLR optics, the
lens features seven-bladed circular apertures. This makes it easy to produce
pro-style ‘defocus’ effects, with subjects in sharp focus against a
smoothly-blurred background. The lens is also equipped with an Advanced
Aspherical (AA) glass element that contributes to the camera’s extremely
compact dimensions without sacrificing optical performance or resolution.
In addition to that, the BIONZ image processor
maximises shooting responses while assuring exceptionally clean, natural
images. It also extends image sensitivity, allowing clear handheld images in
dim light. Speedy burst shooting at up to 10 frames per second
(full-resolution) makes grabbing split-second photo opportunities easy, while
the high-speed autofocus locks onto the target in as little as 0.13 seconds.
Experienced photo enthusiasts will appreciate
the unique Control Ring that surrounds the lens body. Allowing smooth,
fingertip adjustment of exposure, zoom, Picture Effect and other functions, it
makes versatile D-SLR-style creative control over the image easily accessible.
For the not-so-experienced photo enthusiasts
Sony has made it easy to fine-tune images with a wide range of manual
adjustments, whether shooting stills or Full HD video. Fine tuning the look of
the image is made easy with a choice of six Creative Styles to suit the scene
or the user’s personal preference. Picture Effect offers an inspiring choice of
'in camera' effects that can be previewed on the LCD screen, including Toy
Camera, Partial Colour, Pop Colour, HDR Painting, Miniature, Illustration,
Watercolour and Other (Note: real-time preview is not available with all
Picture Effect settings).
Just like a D-SLR camera, there is a choice of
auto and manual focus modes for even greater control over the image. The camera
offers artistic options to expand shooting possibilities for enthusiasts and
novice photographers alike.
Shared with the latest Alpha ‘α’ range of
A-mount and E-mount cameras, Auto Portrait Framing makes it simple to capture
personality-packed photos of family and friends. The Cyber-shot™ RX100 does all
the hard work, automatically detecting faces and cropping the scene to create
tighter, pro-style compositions without sacrificing pixel count.
The new Cyber-shot™ RX100 digital compact
camera is currently available in Anisuma showrooms and other Sony distributors countrywide.
