Procter & Gamble upgrades Pampers brand in Kenya to give babies drier, undisturbed nights of sleep

Many moms describe the sleepless nights they have in their experience of raising their babies, and often a wet diaper is to blame for the sleep disturbance. For this reason, Procter & Gamble has introduced an upgraded Pampers diaper, which keeps baby dry for a whole night of sleep, uninterrupted by wetness.

The upgraded Pampers product will retail at the current price point. It will be available in all sizes and comes with a core containing more absorbent gel material (AGM), which absorbs and locks in wetness, thus keeping it away from the baby’s skin.
Pampers Brand Manager Inem Nsimah said the introduction of the new variant is as a result of research and innovation that sought to offer Kenyan mothers a product that addresses their most important needs.

“The number one need that mothers have expressed concerning a diaper is overnight dryness for their little ones. When babies sleep better, they wake up more active and able to enjoy the day. Mothers have asked for a more absorbent diaper as well as one that is a perfect fit to their babies’ anatomies and this is what we are giving them with the new and improved Pampers ,” said Mrs. Nsimah.

Diapers have to work extra-hard for baby at night-time, as they need to absorb up to 50% more liquid than they do during the day. The new and improved Pampers diaper now has more super gel that absorbs and locks away wetness, keeping babies’ skin drier overnight.
At the 2014 Baby Banda Pregnancy and Baby Fair, mothers were given an opportunity to sample the new product and this is what a few of them had to say:

Bella Makokha: I have tried the new diapers and they are very absorbent and light for the baby’s comfort. They are worth it.

Susan Manosu: I’m grateful for the new pampers n am so happy because they keep my daughter dry all day n all night. Thank you so much

Beth Nyaga:  First, I want to thank you for giving me the honor of being among the first moms to try the new improved pampers size 5. I used it since Friday night and I must say am a happy mum. It does not soak fast and fits my baby who is 16kg perfectly. No more side leaks.

Dr David Githanga, Chairman of the Kenya Paediatric Association (KPA) said that diapers play a vital role in the healthy development of babies through uninterrupted sleep.