Epson is
targeting the Kenyan business community with the introduction of new set of
printers into the local market.
The
introduction of the new compact dot matrix printers, LX-350, is aimed at
helping Epson enhance its business footprint in the East African market in view
of increased competition.
The new
printers, which will be retailing at Shs14000, are targeted at customers who
are keen on reliable products that offer maximum productivity but at a lower
cost. The LX-350 printers are ideal for commercial, industrial and logistic
applications.
According to
Epson Regional Sales Manager Mukesh Bector, the company is keen to enhance
customer experience by not only introducing reliable products but also
tailoring them to meet their day to day business needs.
“The
introduction of the new printers is in line with our plans to grow our business
in the Kenyan market, which offers huge potential for growth,” he said.
“Consumers especially in emerging markets like Sub-Saharan Africa have
constantly expressed the need for saving money while going about their printing
businesses, and at the same time increasing their productivity. The LX-350
ensures that these specific needs are met,” Mukesh added.
Epson has
been aggressively increasing its business presence in the region with
introduction of new products. Recently, the company introduced Label Works
printers targeted at the retail market and ultra-short throw projector meant
for learning institutions.
Mukesh said
the company’s business growth especially in the East African region will be
driven by developing dedicated products for the local needs and enhancing
customer experience by offering quality and reliable after sale service.
The LX-350
printers are also qualified for excellent energy efficiency; this makes the
range more economical to run, with power consumption of just over 1 watt in
sleep mode and 24-27 watt when powered on.
“Reliable, compact and economical, the Epson
LX-350 has all your printing needs covered. Small and light enough to be used
almost anywhere, the LX-350 also has incredibly low power consumption, helping
to keep your carbon emissions and running costs down”, said Mukesh.
With its
compact size and weight, the LX-350 fits neatly on a desk and is quite ideal
where space may be limited. Moreover, this highly dependable printer has
flexible connectivity options that ensure swift and simple integration with
existing systems offering Parallel, Serial and USB interfaces as standard.
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